Asan Medical Center to Release Patients Beyond Borders짰 Focus On�꽓
South Korea�셲 largest hospital to offer dynamic digital publication
for the international medical traveler
Chapel Hill, NC �� March 15, 2012 : Patients Beyond Borders, the best-selling consumer reference guide
on medical tourism, is pleased to announce the official launch of FOCUS ON: Asan Medical Center, profiling
South Korea�셲 largest nonprofit hospital.
FOCUS ON : Asan Medical Center will feature the medical center�셲 world-class facilities, highlight its pioneering
developments in areas such as coronary artery intervention, oncology, organ transplantation and diabetes,
and showcase its many world-renowned centers of excellence.
Established in June 1989 by Hyundai Group founder Chung Ju-Yung (also known as Asan), the mission of
Asan Medical Center (AMC) was to create a hospital with an emphasis on "caring for life and sharing with those
in need and pain." Today the main facility�봮ne of the largest hospital campuses in the world�봢ncompasses
more than 4 million square feet and houses over 2,700 beds. AMC also has longstanding partnerships with
University of Ulsan College of Medicine (Seoul), Dana-Farber Cancer Institute (Boston), Imperial College London,
and various hospitals across Asia.
�쏫orea has some of the best healthcare and medical infrastructure in the world, and Asan Medical Center has
clearly secured its place as one of the country�셲 leading providers,�� says Josef Woodman, CEO of Patients Beyond
Borders. �쏳evered for its high success rates with organ transplantation and treatment of cancer and vascular
disease, Asan is also well known for its disease-prevention and health screening programs. And the savings
are substantial�봞veraging 20% to 60% less than US costs.��
Offering patient-centered care and international partnerships for post-operative care, coupled with full-time
English-speaking specialists, patient escorts, translation services, and other international patient services,
the center currently attracts more than 5,000 global patients per year. AMC�셲 patient-centered mindset is further
revealed in its surroundings, including rooftop parks, multicultural eateries, retail shops, on-site library, and more.
�쏻e believe that partnering with Patients Beyond Borders will provide even greater branding and visibility for us,
particularly in promoting our facility to the international patient,�� says Dr. Joon Pio-Hong, MD, PhD, MBA, chief
of the Plastic & Reconstructive Surgery Department and director of Asan�셲 Office for International Affairs. �쏷his new
digital and online format will be far more accessible to healthcare consumers.��
FOCUS ON: Asan Medical Center will be accessible from a variety of sources, including the Patients Beyond
Borders website, AMC�셲 website, Kindle, GoogleBooks, Apple iBooks and other eBook readers, iPhone and other
mobile devices, medical, business, and reference libraries worldwide, and all popular social networks.
Patients Beyond Borders�� new FOCUS ON: series features 32-page, full-color digital brochures and eBooks
highlighting the world's leading, internationally accredited hospitals and specialty centers in a fully searchable,
consumer-friendly format. Published under the Patients Beyond Borders brand, the series offers healthcare
consumers detailed information on specialties, procedures, costs, and travel planning from the most recognized,
trusted source in international medical travel.
About Asan Medical Center
Established in 1989, AMC is the parent of seven hospitals, which are all part of the Asan Foundation. Based upon
the founder�셲 mission of �쐆elping the least privileged of our society,�� AMC has continuously contributed to the fields
of patient care, medical research, and training of medical doctors and students, and is now globally renowned
as Korea's top healthcare organization. The Asan Institute for Life Sciences functions as a ground for research
and training, new treatment development, and clinical study for cancer treatment, in partnership with global research
institutions. AMC networks with Harvard-affiliated hospitals such as Dana-Farber Cancer Institute and Imperial
College London for active exchange in research and training programs. AMC has been selected as Korea's
Most Admired Hospital for five consecutive years and has ranked first in JMA Consultants�� Global Customer
Satisfaction Competency Index for the past three years.
For more information on Asan Medical Center, please contact:
Asan Medical Center 88, Olympic-ro 43-gil, Songpa-gu
Seoul, SOUTH KOREA 138-736
Name: Irelle Kim
Tel: +82 2 3010.7942
Email: irelle.kim@amc.seoul.kr / aio@amc.seoul.kr
Web: http://eng.amc.seoul.kr
About Patients Beyond Borders
Patients Beyond Borders, based in Chapel Hill, NC, publishes books, eBooks, video, online, mobile, and social
networking information and applications for healthcare consumers seeking the best global options in medical care.
Its flagship international title, Patients Beyond Borders, soon to be published in its Third Edition, is the world�셲
leading consumer reference guide for medical tourism. Country Editions, City Editions, and Facility Editions help
healthcare consumers make informed choices in searching, vetting, and obtaining safe, high-quality, affordable
healthcare around the world.
For more information or media queries, please contact:
Judy Orchard, communications manager
Tel: +1 919 924.0636
Email: jorchard@patientsbeyondborders.com
Web: www.patientsbeyondborders.com
Note: Qualified members of the media are invited to request a review copy of FOCUS ON: Asan Medical Center,
Patients Beyond Borders: Second Edition, or any other title from our growing library. Please contact
jorchard@patientsbeyondborders.com.
